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A Practical Workshop for Students on Exploring CRM and AI for Business Solutions

Mastering CRM

KDAJ

11.12.2024

KJE

School of Economics and Business, Ljubljana University

Are you at the start of your career and wondering how to get the practical skills that companies are actually looking for? Worried about how to put the knowledge you get from your professors into practice? Or are you a student at another faculty and would like to gain practical knowledge in the field of economics?

This workshop is tailored for students who are eager to explore the practical applications of customer relationship management (CRM) tools and low-code platforms like Microsoft Power Platform in business settings. It is especially valuable for individuals interested in digital transformation within sales, marketing, and customer service, as well as those curious about leveraging AI-driven tools such as Microsoft Copilot to enhance CRM processes.

When? December 11th,  2024, from 4 pm until 5.30 pm

Where? School of Economics and Business, Ljubljana University

 

Key Focus Areas:

 

Participants will delve into three primary topics:

  1. Introduction to CRM and Microsoft Power Platform
    Gain an understanding of the core concepts of CRM, the Dataverse (Microsoft’s data storage solution), and the Power Platform. Learn how these tools integrate data and automate workflows to streamline business operations.

  2. Building and Customizing Applications with Power Apps
    Discover the fundamentals of Power Apps, a low-code development environment. Learn how to build and customize applications for web and mobile platforms, empowering participants to create business solutions without requiring extensive coding expertise.

  3. CRM and AI for Enhanced Customer Engagement
    Explore the role of AI-powered tools like Microsoft Copilot in transforming customer engagement. Understand how AI can optimize CRM activities across sales, marketing, and customer service by automating tasks and providing actionable insights.

 

Practical Skills You’ll Gain:

 

By the end of this workshop, you will be equipped with:

  • Proficiency in CRM Tools: Learn to navigate tools like Dynamics 365 and apply CRM strategies to improve business functions, particularly in sales and customer service.
  • Hands-on Experience with Power Apps: Understand how to use Power Apps to design and customize business applications, mastering its user-friendly interface and low-code capabilities.
  • AI Integration in CRM: Discover how AI assistants like Copilot enhance CRM workflows by automating tasks, generating insights, and personalizing customer interactions to boost productivity and efficiency.

This workshop is your gateway to understanding how modern technology integrates with economics to drive innovation in real-world business scenarios. Join us and take a step toward mastering the tools that define the future of digital transformation!

No prior knowledge is required.

About Ekonomska fakulteta v praksi workshop series

Ekonomska fakulteta v praksi event is designed for you – students who want to deepen your knowledge and gain insights into which skills and programmes will be useful in different jobs.

We will be joined by representatives of renowned Slovenian and international companies who will present specific jobs and introduce you to the skills and programmes they use in practice on a daily basis. This will give you a clearer picture of how you can apply your academic knowledge in real business environments.

Partner of the workshop

Application

Registration is free.

Cancellation is free of charge if you email kariernicenter@ef.uni-lj.si 3 days before the start of the workshop.

    APPLICATION FORM


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