The Digital Marketing Academy offers a series of easy-to-understand digital marketing modules that will empower you and make you an expert in this field. These industry-relevant modules aim to unlock the leadership, management, culture, and creativity around digital marketing, not just technical delivery of basic campaigns.
What will I get?
Digital marketing can be a crucial tool to grow a business. In this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including pay per click advertising, search engine optimization, content as well as email marketing.
- Learn how to plan, run, and analyze a social media marketing campaign
- Discover the value of brand strategy
- Learn how to build a brand plan
- Explore the benefits of social media marketing
- Learn how to create engaging social media content
- Understand how Google works; how to use Google techniques and interpret search results
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Where could the Digital Marketing Academy take you?
Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers search for:
- Collaboration across multiple digital platforms
- Analysis, evaluation, and presentation of digital information
- Data-driven decision-making
- Design and creation of digital content (e.g. blogs, videos, apps, websites)
- Digital learning and professional development