First steps into digital marketing

Digital Marketing Academy





Do you aspire to work in the field of digital marketing one day? This is your perfect starting point! 

The Digital Marketing Academy offers a series of easy-to-understand digital marketing modules that will empower you and make you an expert in this field. These industry-relevant modules aim to unlock the leadership, management, culture, and creativity around digital marketing, not just technical delivery of basic campaigns.

WHEN? 5th, 6th, 7th, 12th and 13th of March 2024, 4 PM – 7 PM

WHERE? Online

What will I get?

Digital marketing can be a crucial tool to grow a business. In this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including pay per click advertising, search engine optimization, content as well as email marketing.

  • Learn how to plan, run, and analyze a social media marketing campaign
  • Discover the value of brand strategy
  • Learn how to build a brand plan
  • Explore the benefits of social media marketing
  • Learn how to create engaging social media content
  • Understand how Google works; how to use Google techniques and interpret search results
  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals


Where could the Digital Marketing Academy take you?

Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers search for:

  • Collaboration across multiple digital platforms
  • Analysis, evaluation, and presentation of digital information
  • Data-driven decision-making
  • Design and creation of digital content (e.g. blogs, videos, apps, websites)
  • Digital learning and professional development


Get a SEB LU Career Centre certificate approved by bold.group, Kokos agency and Renderspace.

Brand communication in a digital world

– Strategic marketing concepts and tools to address brand communication in the digital world
– Defining the strategy of acting online
– How to build a strong brand online?

Lecturer: Aljaž Peklaj & Žiga Jarc (bold.group)

Creating a website that converts

– How to set up a webpage?
– What kind of website will drive sales?
– SEO optimization
– Obtaining the first position on Google

Lecturer: Benjamin Rančič, Živa Prelog (Renderspace)

Content marketing

– How to stand out from the crowd with content marketing and overtake the competition?
– How to create content and get that content in front of the right audience?
– Storytelling
– Influencer marketing

Lecturer: Benjamin Hrkić (bold.group)

Online (performance) advertising

– How to develop the right digital strategy?
– Choose and create the most important conversions for your business.
– Learn about the different styles of digital marketing.
– Learn about the most common digital channels in depth.
– How to optimise your digital advertising campaigns?

Lecturers: Boštjan Kovač (Kokos agency)

Email marketing

  • Learn to craft engaging emails that captivate your audience.
  • Understand how to segment your list for tailored messaging.
  • Explore the balance between automated and bespoke email campaigns.
  • Master converting subscribers into committed customers.
  • Enhance your skills in evaluating and refining email strategies.

Lecturer: Luka Kruljec (Mighty Krulz)


Benjamin Hrkić

Creative Director at bold.group

Benjamin Hrkić

True creatives break the rules, play with tradition, and raise the eyebrows of even the most nonchalant individuals,” says Benjamin Hrkić, Creative Director at bold.group agency. He claims to nourish his playfulness and curiosity with everything that can move him physically or metaphorically, thus caring for the curious spark and the eternal child within. He also swears by analogue approaches, even though he works at a digital agency.

Benjamin Rančič

Digital strategist at Renderspace

Benjamin Rančič

Benjamin is a digital strategist with over 10 years’ experience and a proven track record of successfully delivering complex cross-platform projects from initial idea to final launch. Having worked in a number of London and Ljubljana agencies, with past clients from financial, consultancy, technology, FMCG, automotive, tourism and telecoms industries. He is currently an Experience Director at Renderspace.

Živa Prelog

Head of analytics and research at Renderspace

Živa Prelog

Živa is a Head of analytics and research at Renderspace. She has 8+ years of experience in marketing research, digital analytics and strategic consulting on domestic and foreign markets. References: Vrhovno sodišče RS, Greentube, NLB, Unitur, Sava turizem, Hoteli Bernardin, Merkur, Petrol

Boštjan Kovač

Head of PPC Advertising at Kokos agency

Boštjan Kovač

Boštjan has been working in online advertising since 2016. He saw the transition from advertising based on clicks to advertising focused on conversions. Today, when preparing advertising strategies and analyzing results, he is primarily interested in performance of his campaigns. He is head of the department that takes care of hundreds of small and medium advertising campaigns at Kokos Agency d.o.o.

Žiga Jarc

Digital specialist at bold.group

Žiga Jarc

Žiga, SEB LU alumni and a digital specialist at bold.group, passionately intertwines creativity with brands’ genetic code and key messages, crafting impactful digital stories. Especially enthusiastic about the ones for a good cause. Believes in the essence of diversity in every creative endeavor.

Aljaž Peklaj

Co-founder and partner in bold.group

Aljaž Peklaj

Aljaž has more than 10 years of experience in the marketing and entertainment industry. In his career so far, he has worked both on the client side and on the agency side, so he has a broad knowledge in this field, but in recent years his focus has been mainly on digital marketing and brand building online and in webshops, and his passion is personal branding.

Luka Kruljec

Co-founder and project leader at Mighty Krulz

Luka Kruljec

Luka focuses on the future of marketing, emphasizing optimization and impactful messaging. Passionate about adaptation and growth, he uses his 7 years of experience to guide projects that resonate and achieve measurable outcomes across Europe, steering clear of conventional paths to foster innovation and client satisfaction.

Marko Javeršek

UX/UI designer at Renderspace

Marko Javeršek

Marko has more than 3 years of experience in the field of digital and user interface design. His areas of expertise are UX designs, UX research, UI and web design and art direction. His references are: NLB bank, Sava Hotels & Resorts, Telekom Slovenije, Zavarovalnica Sava, Truhoma, D’agency, DM.


Price and application

The price of an online academy is 70€ (VAT included).



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