First steps into digital marketing

Digital Marketing Academy





Do you aspire to work in the field of digital marketing one day? This is your perfect starting point! 

The Digital Marketing Academy offers a series of easy-to-understand digital marketing modules that will empower you and make you an expert in this field. These industry-relevant modules aim to unlock the leadership, management, culture, and creativity around digital marketing, not just technical delivery of basic campaigns.

WHEN?  6th – 10th of March 2023, 4 PM – 7 PM

WHERE? Online

What will I get?

Digital marketing can be a crucial tool to grow a business. In this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including pay per click advertising, search engine optimization, content as well as email marketing.

  • Learn how to plan, run, and analyze a social media marketing campaign
  • Discover the value of brand strategy
  • Learn how to build a brand plan
  • Explore the benefits of social media marketing
  • Learn how to create engaging social media content
  • Understand how Google works; how to use Google techniques and interpret search results
  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals


Where could the Digital Marketing Academy take you?

Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers search for:

  • Collaboration across multiple digital platforms
  • Analysis, evaluation, and presentation of digital information
  • Data-driven decision-making
  • Design and creation of digital content (e.g. blogs, videos, apps, websites)
  • Digital learning and professional development


Get a SEB LU Career Centre certificate approved by bold.group, Kokos agency and Renderspace.

Brand communication in a digital world

– Strategic marketing concepts and tools to address brand communication in the digital world
– Defining the strategy of acting online
– How to build a strong brand online?

Lecturer: Aljaž Peklaj (bold.group)

Creating a website that converts

– How to set up a webpage?
– What kind of website will drive sales?
– SEO optimization
– Obtaining the first position on Google

Lecturers: Živa Prelog and Benjamin Rančič (Renderspace)

Content marketing

– How to stand out from the crowd with content marketing and overtake the competition?
– How to create content and get that content in front of the right audience?
– Storytelling
– Influencer marketing

Lecturer: Benjamin Hrkić (bold.group)

Online (performance) advertising

– Laying the groundwork: the importance of developing the right digital strategy (performance vs. branding, building sales funnels etc.)
– Choosing the main objective: e-commerce or lead generation?
– Reaching your MVPs (most valuable customers): Google Ads (Search, Display, Smart)
– Scaling for success: Facebook Advertising
– Iterating and improving: CRO (conversion rate optimization) and Analytics

Lecturers: Miha Jamšek and Aleš Novoselič (Kokos agency)

Email marketing

– The two money-making skills in marketing
– How to lay the foundations for a successful career in digital marketing?
– A crash course on selling

Lecturer: Tim Berce


Tim Berce


Tim Berce

He is a direct response copywriter, a skilled sales letter writer, and a creative email marketer. He started his career in a digital agency, then worked as the lead copywriter at Popolna Postava where he further honed his skills by writing long-form sales letters. Today he writes copy for clients all around the world and mentors students on how to sell.

Benjamin Hrkić

Creative Director at bold.group

Benjamin Hrkić

Benjamin likes to present himself as a music lover, sports enthusiast and, connoisseur of good food. He is very communicative, creative, and adventurous. As a result, he has gained more than 6 years of experience in tourism management, marketing, sales, and event organization. He loves new, interesting, and above all creative challenges.

Miha Jamšek

Head of performance advertising at Kokos agency

Miha Jamšek

Miha was intruduced to the world of digital marketing at one of guest lectures at the SEB LU and he immediately knew that this would be his profession. First he honed his skills at the digital agency Goclick, and when he moved to the Kokos Agency, he became head of advertising in the performance department. He workes with companies i.g. Merkur, GEA College, CURAPROX, Hiša daril, and Svet križarjenj.

Aleš Novoselič

Key Account Manager at Kokos agency

Aleš Novoselič

Aleš was attracted to the world of digital marketing by the art of web browser optimization. He honed his skills in implementing SEO projects in foreign markets, followed by moving to the media monitoring company Mediatoolkit, and then to the Goclick agency, where he worked as a key account manager.

In 2019, he co-founded the digital agency, named Kokos Agency. There he works as a project manager in the performance advertising department.

Aljaž Peklaj

Co-founder and partner of bold.group

Aljaž Peklaj

Aljaž has almost 10 years of experience in the field of marketing and entertainment industry. In his career so far, he has worked on both sites – as a client as well as an agency thus he has extensive knowledge in this field. In the recent years his focus has been mainly on digital marketing, building brand awareness and helping online stores reach their potential.

Živa Prelog

Head of analytics and research at Renderspace

Živa Prelog

Živa is a Head of analytics and research at Renderspace. She has 8+ years of experience in marketing research, digital analytics and strategic consulting on domestic and foreign markets. References: Vrhovno sodišče RS, Greentube, NLB, Unitur, Sava turizem, Hoteli Bernardin, Merkur, Petrol.

Benjamin Rančič

Digital strategist at Renderspace

Benjamin Rančič

Benjamin is a digital strategist with over 10 years’ experience and a proven track record of successfully delivering complex cross-platform projects from initial idea to final launch. Having worked in a number of London and Ljubljana agencies, with past clients from financial, consultancy, technology, FMCG, automotive, tourism and telecoms industries. He is currently an Experience Director at Renderspace.


Price and application

The price of an online academy is 70€ (VAT included).


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